Video Streaming Market By Component (Solution, Services); By Solution (Internet Protocol TV, Over-the-Top (OTT), Pay-TV); By Service (Consulting, Managed Services, Training & Support); By Streaming Type (Live/Linear Video Streaming, On-Demand/Non-Linear Video Streaming); By Platform (Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV); By Deployment Mode (Cloud, On-Premise, Hybrid); By Revenue Model (Subscription, Transactional, Rental, Advertisement, Hybrid); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032

Video Streaming Market Overview and Definition

The global video streaming market size was valued at around USD 294.5 billion in 2022 and is projected to grow at a compound annual rate of growth (CAGR) of around 14.25% from 2022 to 2032.The market size is projected to succeed in USD 1116.3 billion by 2032.

The video streaming market refers to the industry involved in the delivery of video content over the internet. Video streaming allows users to watch videos in real-time, without downloading the entire file first. Video streaming services are typically provided by a range of companies, including content providers, internet service providers, and technology companies.

Video streaming services can be accessed on a variety of devices, including smartphones, tablets, laptops, and smart TVs. These services often offer a range of subscription options, allowing users to access different types of content for a monthly or annual fee.

The video streaming market is driven by increasing consumer demand for on-demand video content, as well as a growing trend towards cord-cutting, where users are opting to forgo traditional cable or satellite TV in favor of streaming services. The market is also subject to changes in technology, with advances in internet connectivity and video compression technologies driving the growth of the market.

The video streaming market is highly competitive, with a large number of companies competing for market share. These companies often invest in original content creation, as well as technology development, to improve user experience and differentiate themselves from competitors. The market is also subject to regulatory issues related to content licensing, copyright, and net neutrality.

Video streaming or media streaming is a one-way transmission of video content, which can be sent in compressed forms to multiple users remotely via the internet. It works on the concept of data streaming. They are usually sent from a pre-recorded video file; and devices which have access to internet and applications and are capable of un-compressing the contents, storing the live feed can enjoy the services of video streaming. 

It enables real-time presentation and distribution of multimedia content (audio, video) and allows users to view the content in real-time without waiting to have to download the file, thereby saving time and providing the media owners with built-in copy protection.

The global video streaming market is projected to register a CAGR of 18.1% over the 2020-2025 period.

Video Streaming Market Drivers

The growth of this market is attributed towards major relying factors including; the rising demand for VoD streaming globally, the rapid adoption of mobile phones owing to the growing popularity of social media platforms and other digital mediums for branding and marketing, the increasing demand and worldwide availability of high-speed Internet technology, such as 3G, 4G, and LTE, the growing need for transcoding to deliver videos to maximum end users, the increasing adoption of video-as-a-service (VaaS) in companies due to low total ownership cost and the increasing number of digital media players such as Netflix, YouTube, Amazon, iTunes, and Facebook etc.

Additionally, there is increasing implementation of cloud based solutions in the video streaming market in order to allow the use of greater bandwidth and speed and also to enhance the reach of video content across different regions. These developments are revolutionizing video streaming while creating common channels for streaming and is opening numerous doors and creating immense opportunities for the growth of the global video streaming market comprehensively.

Moreover, the video stream technology at present is increasingly helping businesses and different industry enterprises for advertising their products, modernizing their daily operations such as scheduling meetings, live table conferences, and interacting internally with customers. Alongside entertainment purposes, many educational and medical institutions are adopting this medium to continue serving the public interest, education, and welfare, thereby fueling the overall video streaming market.  

Furthermore, other factors such as the emerging trend of enterprise mobility and evolving payment mechanisms such as third-party wallets and net banking, the increasing use of Artificial Intelligence and video analytics for understanding customer behavior, the advent of digitalization into entertainment media, the rise in popularity of video game streaming services, the increasing partnerships and agreements among the telecom network providers and video streaming providers and the extensive use of videos in corporate training further propel the growth of this market.

However, factors such as connectivity issues, data loss due to buffering, the disparity among software systems, high content cost, the easy availability of pirated data, unauthorized platforms, bandwidth limitations and latency & reliability issues hamper the growth of this market.

Video Streaming Market Segmentation

By Component:

• Solution
• Services

By Solution:

• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

By Service:

• Consulting
• Managed Services
• Training & Support

By Streaming Type:

• Live/Linear Video Streaming
• On-Demand/Non-Linear Video Streaming

By Platform:

• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

By Deployment Mode:

• Cloud
• On-Premise
• Hybrid

By Revenue Model:

• Subscription
• Transactional
• Rental
• Advertisement
• Hybrid

By User:

• • Enterprise
    • Corporate Communications
    • Knowledge Sharing & Collaborations
    • Marketing & Client Engagement
    • Training & Development
  • Consumer
    • Real-Time Entertainment
    • Web Browsing & Advertising
    • Gaming
    • Social Networking
    • E-Learning

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

REGIONAL INSIGHT:

The North American region has been dominating in the video streaming market in the previous years followed by Europe and is expected to continue doing the same in the future years as well. This is due to the massive growth in the region which can be well attributed to various predominant factors such as the surging demand for real time entertainment services in the region, the rapid adoption of video streaming in the region and the increasing presence of key players such as Amazon Web Services, Netflix Inc., Hulu, Microsoft Corporation and others in the region etc. Furthermore, the growing number of large-scale investments in streaming solutions, institutional partnerships, the established technological infrastructure coupled with high adoption of digital technology and the rapid growth of cloud-based streaming services is also enhancing g the market growth in the region. The major contributors in the region include the U.S and Canada.

The Asia-Pacific region is the fastest growing regional market for video streaming and is projected to register significant growth in the upcoming years at a robust growth rate owing to factors such as the high presence of tech-savvy population, the availability of better network at cost-efficient rates that enable viewers to opt for live streaming instead of downloading content, the growing telecom infrastructure in the region, the rising internet surfing coupled with decreasing data tariffs, the increasing usage of digital media and the entry of major and established players in the region etc. Alongside, the increasing adoption of streaming services and the proliferating business innovation and advancement using video streaming for advanced marketing techniques also is contributing in the enhancement of the market growth. The major contributors in the region include India, China and Japan along with several others.

Video Streaming Market Key Players

• AT&T Inc.
• The Walt Disney Company
• British Broadcasting Company
• Alphabet Inc.
• Tencent Holdings Limited
• Baidu Inc.
• Comcast Corporation
• Adobe Systems Incorporated
• Roku Inc.
• Akamai Technologies Inc.
• Hulu LLC
• International Business Machine Corporation
• Kaltura Inc.
• Brightcove Inc.
• Wowza Media Systems LLC
• iQIYI
• Amazon Web Services
• Netflix Inc.
• Cisco Systems Inc.
• Apple Inc.
• Google Inc.
• Microsoft Corporation
• Ustream Inc.
• Other Players

RECENT DEVELOPMENTS:

• In January 2021, Teradek launched Vidiu X: a powerful HD streaming encoder solution for live streaming videographers and content creators. Vidiu X uses H.264 video compression to capture and encode live video and broadcast it in HD to streaming platforms like Facebook Live, YouTube Live, Twitch, and Ustream.
• In January 2021, Amazon, the e-commerce giant launched Prime Video Mobile Edition, for which it partnered with Indian telecom network Airtel. It will feature 28-day mobile-only, single-user, standard definition (SD) access to customers in India for Rs 89 ($1.22).