United States Beer Market

United States Beer Market Highlights

The United States Beer market is expected to cross a market size of USD 161.06 Billion by the end of 2033. The market size was valued at USD 110.9 Billion in 2023 and is expected to expand at a CAGR of 4.1% between 2024-2033.

• Over the mid-term, the rising popularity of craft beer is the primary factor anticipated to drive the United States Beer market.
• Increasing awareness of health issues is a major factor to challenge the market growth.

United States Beer Market Outlook

Beer is an alcoholic beverage produced by extracting raw materials with water, boiling and fermentation. It is one of the oldest alcoholic drinks in the world. The fermentation of the starch sugars in the wort produces ethanol and carbonation in the beer. Beer is distributed in bottles and cans and is also commonly available on draught, particularly in pubs and bars.

The United States consumers are increasingly interested in unique flavors, local offerings, and artisanal brewing methods. The growing preference among consumers, especially younger generations, for unique and flavorful craft beer varieties is driving the expansion of the U.S. beer market. Bells Brewery Inc., Carlsberg Breweries AS, Constellation Brands Inc. are some of the significant parties in the market for United States Beer.

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United States Beer Market Drivers – Analyst’s Observation

According to the analysts at KD Market Insights, some key growth drivers for the United States Beer market are:

• Shift in Consumer Preferences: American tastes are shifting towards new and exciting beer styles. There's a growing preference of consumers for premium and specialty beers, including IPAs, stouts, sours, and seasonal varieties. This shift reflects changing tastes and a willingness to explore new beer styles beyond traditional options.
• Increasing Popularity of Low-Alcohol and Non-Alcoholic Beers: Health-conscious consumers are increasingly opting for low-calorie and non-alcoholic beer options. The preference for styles with low alcohol and calorie content is growing in the US as there is a greater emphasis on healthy food and the adoption of healthier lifestyles. Low-alcohol or light variety consumption has increased significantly in the US over the past few years. Also among the most popular varieties consumed in the US are light beers like Bud Light, Millers Light, and Coors Light. As a result, retailers and major alcohol producers have responded by providing beer consumers with light variety in a variety of flavors.

Which Probable Factors Could Hamper the Growing United States Beer Market Trend?

As per our KD Market Insights analysis, some of the challenges expected to limit the market growth of United States Beer are:

• Increasing awareness of health issues: The rising attention related to alcohol consumption is leading some consumers away from alcoholic beverages altogether. The mounting health and wellness trends towards healthier lifestyles, may lead some consumers to reduce their overall beer consumption or opt for alternative beverages.
• Intense competition: The U.S. beer market is highly competitive, with a large number of established macro-breweries and a booming craft beer scene. Moreover, the beer market faces intense competition from a wide range of alcoholic beverages (such as wine, spirits, and hard seltzers) as well as non-alcoholic beverages (like flavored waters, teas, and energy drinks). This competition can limit growth opportunities within the beer segment.

How is the United States Beer Market Segmented?

Our experts at KD Market Insights have segmented the United States Beer market research report as:

Which Key Players Top the United States Beer Market Share?

As per our analysts at KD Market Insights, the competitive landscape of United States Beer market facilitates our readers in identifying their closest competitors. The manufacturers who are associated with United States Beer market are raising their focus on expanding their presence, as well as their market share. The market has also been witnessing an upward movement in the number of collaborations between research institutions and key players, aimed at introducing advanced technologies and innovation of new products. Here is a list of the key players who top the United States Beer market share:

• Bells Brewery Inc.
• Carlsberg Breweries AS
• Constellation Brands Inc.
• D.G. Yuengling and Son Inc.
• Deschutes Brewery
• Duvel Moortgat NV
• FIFCO USA
• Molson Coors Beverage Co.
• New Belgium Brewing Co. Inc.
• Pabst Brewing
• SALT LAKE BREWING CO
• Sierra Nevada Brewing Co.

What are the Recent Developments Observed in the United States Beer Market?

Over the years, the experts at KD Market Insights have been observing the recent developments associated with United States Beer market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

For instance, Innis & Gunn, stated that it has introduced 12 Moons Lager. This fresh brew was bottled in August 2022 during a full moon and matured for a full year in 75 bottles. With a 5.8% alcohol content, this bottle-conditioned and unpasteurized lager marks the fourth addition to Innis & Gunn's limited-edition lineup for 2023.

Further, Athletic Brewing Company stated that it has acquired the former Ballast Point production facility in San Diego, owned by Kings and Convicts, to expand its production capacity.

1. Executive Summary
   1. Market Overview
   2. Key Findings
   3. Market Trends
   4. Market Outlook
2. Introduction
   1. Scope of the Report
   2. Research Methodology
   3. Definitions and Assumptions
   4. Acronyms and Abbreviations
3. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
   4. Challenges
4.  United States Beer Market
   1. Market Overview
   2. Market Size and Forecast
   3. Market Segmentation
      1. By Product
      2. By Flavor
      3. By Packaging
      4. By Distribution Channel
5. Market Segmentation by Product
   1. Standard Lager
   2. Premium Lager
   3. Specialty Beer
   4. Others
6.  Market Segmentation by Flavor
   1. Flavored,
   2. Unflavored
7. Market Segmentation by Packaging
   1. Glass
   2. PET Bottle
   3. Metal Can
   4. Others
8. Market Segmentation by Distribution Channel
   1. Supermarkets & Hypermarkets
   2. On-Trades
   3. Specialty Stores
   4. Convenience Stores
   5. Others
9. Competitive Landscape
   1. Market Share Analysis
   2. Company Profiles
      1. Bells Brewery Inc.
      2. Carlsberg Breweries AS
      3. Constellation Brands Inc.
      4. D.G. Yuengling and Son Inc.
      5. Deschutes Brewery
      6. Duvel Moortgat NV
      7. FIFCO USA
      8. Molson Coors Beverage Co.
      9. New Belgium Brewing Co. Inc.
      10. Pabst Brewing
      11. SALT LAKE BREWING CO
      12. Sierra Nevada Brewing Co.
10. Strategic Recommendations
11. Appendix
    1. List of Tables
    2. List of Figures
12. References