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Probiotics Market Research Report – Recent Trends, Growth Opportunities, and Market Size and Share Global Forecast Analysis – 2024 - 2033

Probiotics Market Market Trends, Growth Opportunity, and Forecast Analysis, 2024-2033

Probiotics market revenue to generate USD 114.82 Billion by 2033, according to KDMI analyst’s growth analysis. The market is segmented by Product, by Distribution Channel, and by Region.


Probiotics Market Size Research Report – In a Glance

As per the Research report on global Probiotics market, the market is projected to foresee a CAGR of 7.96% between 2024-2033, and further generate a market size of USD 114.82 billion by the end of 2033. In the year 2023, the market size was valued at USD 79.11 billion.

  • The global Probiotics market is projected to grow on account of the Increasing consumer awareness.
  • In Japan, the Probiotics market growth can be attributed to the Rising health consciousness.
  • KDMI analyst’s growth analysis foresees Storage and Shelf-Life Concerns to challenge the market growth.
  • The Asia Pacific Probiotics market is projected to dominate the global market.

Probiotics Market Definition and Analysis

Probiotics are live microorganism which can be bacteria or sometimes yeasts, that provide health benefits when consumed in adequate amount. They are commonly found in fermented foods and dietary supplements. Probiotics promote balanced microbial environment in the gut, which helps in digestion, supporting immune system and providing potential health benefits. Their effectiveness also varies on the type of bacterial or yeast strain used and the dosage. The global Probiotics market is expected to grow due to increasing consumer awareness. As more people have come across the role of probiotics in improving digestive health, immune response and overall well-being, the demand for probiotic products rises. This increasing awareness also encourages manufacturers to provide innovation to the products and offer their consumers with tasty and healthy probiotics options. According to research report, an individual should consume 1 to 10 billion CFUs of probiotics per day, which increases its demand by individuals that are health-conscious, driving the market growth. PepsiCo Inc., Nestle SA, and Danone SA are some of the significant parties in the global market for Probiotics.


Analyst’s Observation on Japan Probiotics Market Research

In Japan, the market growth for Probiotics can be attributed to the Rising health consciousness. With an aging population, individuals are increasingly focusing on preventive healthcare measures, that’s why there is a rising awareness for probiotics consumption for better digestive health and immunity. This leads to the increasing demand for probiotics-rich foods and supplements that will not only enhance the gut health but will also prevent body from various diseases.  The health of Japanese people is being built by national policy of universal health, suggesting the implementation of healthy food, exercising and no smoking for a long life, which drives the demand of probiotic food in the market. Yakult Honsha Co., Ltd, Megmilk Snow Brand Co., Ltd, and Morinaga Milk Industry Co. Ltd, are some of the significant parties in the market for Probiotics in Japan.


Probiotics Market: Report Scope

Base Year

     2023

Base Year Market Size

     USD 79.11 Billion

Forecast Year

     2024-2033

Forecast Year Market Size

     USD 114.82 Billion

CAGR Value

    7.96%

Probiotics Market Key Trends/Major Growth Drivers

  • Increasing consumer awareness
  • Health benefit validation
  • Rising health consciousness to drive market growth in Japan

Restraint Factors

  • Storage and Shelf-Life Concerns
  • Potential Side Effects

Probiotics Market Segmentation

  • By Product
  • By Distribution Channel
  • By Geography

Probiotics Market Key Players

PepsiCo Inc., Nestle SA, Danone SA, Yakult Honsha Co. Ltd, Now Foods, BioGaia, Reckitt Benckiser LLC, Morinaga Milk Industry Co. Ltd, Amway Corp., Lifeway Foods Inc, and others.


Probiotics Market Growth Drivers and Challenges

Health benefit validation:

Continuous research is being carried out on the validation of the probiotics efficiency to promote better gut health, digestive, gastrointestinal, bowel movement and overall benefits. Many researches have proved that having probiotics once in a day can help cure many gut related issues.

Storage and Shelf-Life Concerns:

Probiotics are sensitive when it comes to store them and increase their shelf life. Probiotics are very much prone to spoilage when they are exposed to humid or unsuitable conditions.


Probiotics Market Segmentation

Our experts at KD Market Insights have segmented the global Probiotics market research report as :

By Product

  • Probiotic Foods
  •  Probiotic Drinks
  •  Dietary Supplements
  • Animal Feed

By Distribution Channel

  • Supermarkets/Hypermarkets
  •  Pharmacies and Health Stores 
  • Convenience Stores
  • Online Retail Stores
  •  Other

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Indonesia
    • Malaysia
    • Australia
    • Rest of Asia-Pacific
  • Latin America
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East and Africa

Probiotics Market Regional Synopsis

The Asia Pacific Probiotics market is majorly driven by increasing awareness about health benefits and consumer demand. As the awareness regarding benefits of probiotic products consumption is rising, its consumption is also rising. Health benefits like better digestive health, bowel movement, and gastrointestinal health, supports its growth in healthcare and wellness, promoting manufacturers to innovate and expand their product range. Probiotic dairy products are gaining traction in the market, due to its indulging taste and nutritional value. According to reports, consumer in region like Vietnam, India, and the Philippines are ready to pay for premiums products offering natural, health-focused properties, driving the growth of the market.

As per our analysts at KD Market Insights, the following five players lead the Asia Pacific Probiotics market growth:

  • Nestle SA.
  • Groupe Danone.
  • Danone SA.
  • PepsiCo Inc.
  • Yakult Honsha Co. Ltd.

Key Countries to Watch for in Asia Pacific Probiotics Market

Key Insights

China Probiotics Market to Register the Largest Regional Market Share in 2033

USD 10.3 billion

India Probiotics Market to Grow with the Highest CAGR During 2024-2033

8.86%


Probiotics Market Competitive Landscape

Some of the key players who top the global Probiotics market share:

  • PepsiCo Inc.
  • Nestle SA
  • Danone SA
  • Yakult Honsha Co. Ltd
  • Now Foods
  • BioGaia
  • Reckitt Benckiser LLC
  • Morinaga Milk Industry Co. Ltd
  • Amway Corp.
  • Lifeway Foods Inc

Probiotics Market Recent Developments

  • KeVita, expanded its line of Sparkling Probiotic Lemonade with the addition of mango flavor to the existing range of classic and peach probiotic lemonade.
  • Nestle Garden of Life launched its first probiotic product in China offline retail market, which can be used in infant foods. Under the baby food category, baby cereal accounts for a major share of the segment, led by growing innovations in the segment.

  1. Executive Summary
    1. Market Overview
    2. Key Findings
    3. Market Trends
    4. Market Outlook
  2. Introduction
    1. Scope of the Report
    2. Research Methodology
    3. Definitions and Assumptions
    4. Acronyms and Abbreviations
  3. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Challenges
  4. Global Probiotics Market
    1. Market Overview
    2. Market Size and Forecast
    3. Market Segmentation
      1. By Product
      2. By Distribution Channel
      3. By Region
  5. Market Segmentation by Product
    1. Probiotic Foods
    2.  Probiotic Drinks
    3. Dietary Supplements
    4. Animal Feed
  6. Market Segmentation by Distribution Channel
    1. Supermarkets/Hypermarkets
    2.  Pharmacies and Health Stores
    3.   Convenience Stores
    4. Online Retail Stores
    5.  Other
  7. Regional Analysis
    1. North America
      1. United States
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      2. Canada
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      3. Mexico
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
    2. Europe
      1. United Kingdom
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      2. Germany
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      3. France
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      4. Italy
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      5. Spain
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      6. Rest of Europe
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
    3. Asia Pacific
      1. China
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      2. Japan
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      3. India
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      4. Australia
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      5. South Korea
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      6. Rest of Asia Pacific
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
    4. Latin America
      1. Brazil
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      2. Argentina
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      3. Colombia
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      4. Rest of Latin America
        1. Market Size and Forecast
        2. Key Trends and Developments
        3.               Market Analysis By Product and by Distribution Channel
    5. Middle East & Africa
      1. South Africa
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      2. Saudi Arabia
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      3. UAE
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
      4. Rest of Middle East & Africa
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis By Product and by Distribution Channel
  8. Competitive Landscape
    1. Market Share Analysis
    2. Company Profiles
      1.  PepsiCo Inc.
      2.  Nestle SA
      3. Danone SA
      4. Yakult Honsha Co. Ltd
      5. Now Foods
      6. BioGaia
      7.  Reckitt Benckiser LLC
      8.  Morinaga Milk Industry Co. Ltd
      9. Amway Corp.
      10.  Lifeway Foods Inc
  9. Strategic Recommendations
  10. Appendix
    1. List of Tables
    2. List of Figures
  11. References

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Booklet
  • Publication date: February 2025
  • Base year: 2023
  • Forecast year: 2024-2033
  • Format: PDF, PPT,Word,Excel

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Frequently Asked Questions(FAQ)

The global Probiotics market is expected to cross a value of USD 114.82 billion by the end of 2033.

The global Probiotics market was valued at USD 79.11 billion in 2023.

Over the mid-term, the Increasing consumer awareness is the primary factor anticipated to drive the global Probiotics market.

The global Probiotics market is segmented by Product, by Distribution Channel, and by geography.

The Asia Pacific Probiotics market is projected to dominate the global market in 2033.

Some of the key players in the Probiotics market include PepsiCo Inc., Nestle SA, Danone SA, Yakult Honsha Co. Ltd, Now Foods, and BioGaia, among others.

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