Podcasting Market

Podcasting Market Size Survey Report – In a Glance

As per the survey report on global Podcasting market, the market is projected to foresee a CAGR of 27.2% between 2024-2033, and further generate a market size of USD 178.3 billion by the end of 2033. In the year 2024, the market size was valued at USD 26.3 billion.

• The global Podcasting market is projected to grow on account of the rising accessibility and popularity.
• In Japan, the Podcasting market growth can be attributed to the growing popularity in younger demographics.
• KDMI analyst’s growth analysis foresees lack of awareness to challenge the market growth.
• North America, Having The Highest Market Share in the Podcasting market is projected to dominate the global market.

Podcasting Market Analysis

Analyst’s Observation on Podcasting Market Survey

A podcast is a digital medium involving audio (or video) files that users can download to a personal device or stream from the internet. Today, podcasts are a very popular form of audio entertainment and have grown beyond being downloadable radio shows. Podcasts are ongoing as a completely audio medium, but, with the growing popularity of podcasts, many podcasters have included video podcasting as a mode to reach an audience. Rising accessibility and popularity are driving the market growth of podcasting globally. In the United States, 47% of the 12+ population was monthly podcast listeners in 2024, showing an all-time high share in the year. Amazon.com, Inc., Apple, Inc., and Megaphone LLC are some of the significant parties in the global market for Podcasting.

Analyst’s Observation on Japan Podcasting Market Survey

In Japan, the market growth for Podcasting can be attributed to the growing popularity in younger demographics. The younger age groups, mainly those aged 18 to 34, exhibit a higher exposure to podcast consumption than the older groups in Japan. Podcast consumption shapes young audiences in Japan, exploring the motivations and engagement of Japanese youth with this growing media form. Over 80% of young listeners say they find out podcasts from YouTube or TikTok. In December 2022, 15.7% of the Japanese young population, or an estimated 16.8 million youngsters, listened to podcasts monthly. Disrupting Japan Podcast, nnoQos Corporation and QVC Japan, Inc. are some of the significant parties in the market for Podcasting in Japan.

Podcasting Market Growth Drivers and Challenges

Growth Drivers

Increased integration of AI-powered technology: Artificial Intelligence (AI) is playing a significant role in enhancing accessibility and streamlining workflows of podcasts. AI-enabled software develops recording quality by removing background noise and improving audio levels in real-time. It also reduces editing time by filtering words and mistakes and produces high-quality audio. AI-generated music is used to set the tone and mood of episodes, increasing the hearing experience. AI's integration into podcasting makes things easier for production and distribution as well as makes it more accessible to creators worldwide. AI is not only improving podcast production but also reshaping it by introducing efficiency and creativity. The future podcast with AI promises exciting innovations, from AI-generated narratives.

Rising creator participation and production values: The podcasting sector experiencing a surge in creator participation because of a rising demand from the listener audience. Podcast creators have renovated the space to attract a large number of audiences and emerging new, creative ways for brands to connect with them. In today’s digital age, podcasts are a powerful medium for storytelling, music, education, and entertainment. Podcast production services play a vital role for creators aiming to produce high-quality audio content that attracts audiences. In the United States, some self-identified podcast creators are doing full-time jobs also and earning extra money around USD 100,000 from podcasting per year. Rising creator participation and production values are boosting the demand for the Podcast market

Restraint Factors

Lack of awareness: Lack of awareness about podcasts amongst the public worldwide hampering the market growth of the podcast. Globally in some region, lack of convenience such as unavailability of digital platforms and internet facilities hinders the podcast market.

Time consuming process: Podcasting is a time-consuming process mostly when the file size is too large. Video podcast files are usually big and, that are not easily accessible to anyone having slow internet connectivity. This factor is likely to restrain the market growth of podcasting.

Podcasting Market Segmentation

Our experts at KD Market Insights have segmented the global Podcasting market research report as:

Podcasting Market Regional Synopsis

North America having the highest market share of Podcasting market is majorly driven by podcast listening and video streaming has steadily risen. Podcast listening is popular in the North American region because of the ease of listening to podcasts along with other activities simultaneously. Apart from these, the growing adoption of smartphones and the availability of expensive data, and broadband services has twisted an excellent surrounding for both podcast creators and audiences. In the United States video podcasts are on the rise, with as many as 33% of US podcast listeners choosing for watchable podcasts. In the Canada Podcast creation has grown significantly in recent few years due to advancements in technology and the use of Artificial intelligence.

Asia Pacific growing with fastest CAGR in the Podcasting market is majorly driven by the growing adoption of podcasts. Most consumers in this region listen to podcasts for entertainment and learning purposes. The rising practice of using podcast in educational learning systems and teaching techniques due to their effortless delivery of audio-learning resources. The China and India podcast market is growing due to its convenience such as the flexibility to listen to podcasts while doing other activities at the same time. The number of podcast listeners in China was estimated to exceed 117.1 million with a 12% growth rate in 2024.

Europe saw a sharp increase in the number of podcast listeners. The region has a high usage of podcast apps because young people are more acquainted with using apps and subscription services. European markets such as the UK, Germany, and France have grown by an increased Internet connectivity along with the affordability of smartphones.

The speedy advancement of wireless telecommunication in the Latin America is driving the online podcast streaming services. In the Middle East, advancements in content-based technologies, such as innovative transcription processes, ASMR, and live-streaming podcast are driving the market growth.

Afripods, a pan-African podcast hosting platform based in Nairobi, and Kenya has played a substantial role in shaping the podcasting ecological unit in Africa.

As per our analysts at KD Market Insights, the following five players lead the North America The Highest Market Share Podcasting market growth:

• Neon Hum Media.
• Relationary Marketing
• BuzzFlick
• Radd Interactive
• MeanPug

Podcasting Market Competitive Landscape

Some of the key players who top the global Podcasting market share:

• Amazon.com, Inc.
• Apple, Inc.
• iHeartMedia Inc.
• Pandora Media, LLC
• Sound cloud Limited
• Spotify AB
• Stitcher
• Tune in, Inc.
• Megaphone LLC
• Audacy, Inc.

1. Executive Summary

1.1. Market Overview

1.2. Key Findings

1.3. Market Trends

1.4. Market Outlook

2. Introduction

2.1. Scope of the Report

2.2. Research Methodology

2.3. Definitions and Assumptions

2.4. Acronyms and Abbreviations

3. Market Dynamics

3.1. Drivers

3.2. Restraints

3.3. Opportunities

3.4. Challenges

4. Global Podcasting Market

4.1. Market Overview

4.2. Market Size and Forecast

4.3. Market Segmentation

4.3.1. By Type Outlook

4.3.2. By Format Outlook

4.3.3. Genre

4.3.4. By Region

5. Market Segmentation by Type Outlook

5.1. News & Politics

5.2. Society & Culture

5.3. Comedy

5.4. Sports

5.5. Others

6. Market Segmentation by Format Outlook

6.1. Interviews

6.2. Panels

6.3. Solo

6.4. Conversational

7. Market Segmentation by Genre

7.1. Interviews

7.2. Panels

7.3. Solo

7.4. Repurposed Content

7.5. Conversational

8. Regional Analysis

8.1. North America

8.1.1. United States

8.1.1.1. Market Size and Forecast

8.1.1.2. Key Trends and Developments

8.1.1.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.1.2. Canada

8.1.2.1. Market Size and Forecast

8.1.2.2. Key Trends and Developments

8.1.2.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.1.3. Mexico

8.1.3.1. Market Size and Forecast

8.1.3.2. Key Trends and Developments

8.1.3.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.2. Europe

8.2.1. United Kingdom

8.2.1.1. Market Size and Forecast

8.2.1.2. Key Trends and Developments

8.2.1.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.2.2.Germany

8.2.2.1. Market Size and Forecast

8.2.2.2. Key Trends and Developments

8.2.2.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.2.3.France

8.2.3.1. Market Size and Forecast

8.2.3.2. Key Trends and Developments

8.2.3.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.2.4.Italy

8.2.4.1. Market Size and Forecast

8.2.4.2. Key Trends and Developments

8.2.4.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.2.5.Spain

8.2.5.1. Market Size and Forecast

8.2.5.2. Key Trends and Developments

8.2.5.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.2.6.Rest of Europe

8.2.6.1. Market Size and Forecast

8.2.6.2. Key Trends and Developments

8.2.6.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.3. Asia Pacific

8.3.1. China

8.3.1.1. Market Size and Forecast

8.3.1.2. Key Trends and Developments

8.3.1.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.3.2.Japan

8.3.2.1. Market Size and Forecast

8.3.2.2. Key Trends and Developments

8.3.2.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.3.3.India

8.3.3.1. Market Size and Forecast

8.3.3.2. Key Trends and Developments

8.3.3.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.3.4.Australia

8.3.4.1. Market Size and Forecast

8.3.4.2. Key Trends and Developments

8.3.4.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.3.5.South Korea

8.3.5.1. Market Size and Forecast

8.3.5.2. Key Trends and Developments

8.3.5.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.3.6.Rest of Asia Pacific

8.3.6.1. Market Size and Forecast

8.3.6.2. Key Trends and Developments

8.3.6.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.4. Latin America

8.4.1. Brazil

8.4.1.1. Market Size and Forecast

8.4.1.2. Key Trends and Developments

8.4.1.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.4.2.Argentina

8.4.2.1. Market Size and Forecast

8.4.2.2. Key Trends and Developments

8.4.2.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.4.3.Colombia

8.4.3.1. Market Size and Forecast

8.4.3.2. Key Trends and Developments

8.4.3.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.4.4.Rest of Latin America

8.4.4.1. Market Size and Forecast

8.4.4.2. Key Trends and Developments

8.4.4.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.5. Middle East & Africa

8.5.1. South Africa

8.5.1.1. Market Size and Forecast

8.5.1.2. Key Trends and Developments

8.5.1.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.5.2.Saudi Arabia

8.5.2.1. Market Size and Forecast

8.5.2.2. Key Trends and Developments

8.5.2.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.5.3.UAE

8.5.3.1. Market Size and Forecast

8.5.3.2. Key Trends and Developments

8.5.3.3. Market Analysis by Type Outlook, Format Outlook, and Genre

8.5.4.Rest of Middle East & Africa

8.5.4.1. Market Size and Forecast

8.5.4.2. Key Trends and Developments

8.5.4.3. Market Analysis by Type Outlook, Format Outlook, and Genre

9. Competitive Landscape

9.1. Market Share Analysis

9.2. Company Profiles

9.2.1. All Company Names

9.2.1.1. Amazon.com, Inc.

9.2.1.2. Apple, Inc.

9.2.1.3. iHeartMedia Inc.

9.2.1.4. Pandora Media, LLC

9.2.1.5. Sound cloud Limited

9.2.1.6. Spotify AB

9.2.1.7. Stitcher

9.2.1.8. Tune in, Inc.

9.2.1.9. Megaphone LLC

9.2.1.10. Audacy, Inc.

10. Strategic Recommendations

11. Appendix

11.1. List of Tables

11.2. List of Figures

12.References