Online Survey Software Market

Online Survey Software Market Highlights

The global online survey software market is expected to cross a value of USD 5.9 billion by the end of 2032. The market was valued at USD 4.11 billion in 2023 and is expected to expand at a CAGR of 15.7% between 2024-2032.

• Over the mid-term, the expanding demand for consumer insights and business analytics is the primary factor anticipated to drive the global online survey software market.
• The growing emphasis on data privacy and security is a major factor to challenge the market growth.
• The North America online survey software market is projected to dominate the global market.

Online Survey Software Market Outlook

Online survey software is a digital tool or platform used to create, distribute, collect, and analyze surveys or questionnaires over the internet. These software solutions provide users with the ability to design custom surveys, distribute them to targeted audiences via email, social media, or website embeds, and collect responses in real-time.

Our researchers at KD Market Insights have analyzed that the expanding demand for consumer insights and business analytics is one of the primary factors expected to drive the growth of the market in the coming years. Online survey software provides businesses with a cost-effective and efficient way to collect feedback, conduct market research, and gather data on consumer preferences, market trends, and competitor analysis. As companies increasingly prioritize data-driven decision-making, the demand for online survey software is expected to grow. Google LLC, Qualtrics, Zoho Corporation Pvt. Ltd., and SVMK Inc. (SurveyMonkey) are some of the significant parties in the global market for online survey software.

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Online Survey Software Market Drivers – Analyst’s Observation

According to the analysts at KD Market Insights, some key growth drivers for the global online survey software market are:

• Growing Focus of Businesses in Improving Customer Experience: Businesses around the globe are increasingly working upon enhancing their customer experience and satisfaction. As a result, there is a growing need amongst these businesses to emphasize on customer feedback management to be able to deliver their optimum services. Online survey software enables organizations to collect feedback from customers at various touchpoints, such as after a purchase, interaction with customer support, or website visit. By gathering and analyzing customer feedback, businesses can identify areas for improvement, address customer pain points, and enhance overall satisfaction.
• Increasing Globalization of Businesses: Organizations, like the earlier days, are no more limited to offering their services at a specific location. With rapid urbanization and the expanding e-commerce industry, which according to our experts grew by about 10% in 2023, businesses are also going global and expanding their footprint beyond their existing geographies. The globalization of businesses and expansion into new markets require companies to gather insights and feedback from diverse demographics and geographic regions. Online survey software allows organizations to create and distribute surveys in multiple languages, target specific demographics, and reach global audiences with ease. The ability to conduct surveys across different regions and cultures facilitates market research, product localization, and strategic decision-making, which is expected to drive the growth of the online survey software market.

Which Probable Factors Could Hamper the Growing Online Survey Software Market Trend?

As per our KD Market Insights analysis, some of the challenges expected to limit the global market growth of online survey software are:

• Growing Emphasis on Data Privacy and Security: The growing concerns about data breaches, unauthorized access, and compliance with regulations, such as GDPR and CCPA, along with the rising emphasis on data privacy and security, that is letting organizations be more cautious about sharing sensitive information through online survey software platforms, is one of the primary challenges expected to limit the growth of the market in the coming years.
• Increasing Concern for Survey Fatigue: It has been observed that with an increase in the number of surveys, the respondents experience survey fatigue. This, as a result, lowers the inclination of the respondents to participate in any survey. Such a concern for survey fatigue and the lowering response rate is therefore expected to limit the market growth.

How is the Global Online Survey Software Market Segmented?

Our experts at KD Market Insights have segmented the global online survey software market as:

What are the Probable Factors Influencing the North America Online Survey Software Market Forecast?

The North America online survey software market is majorly driven by the growing shift towards remote work and remote learning, especially accelerated by the COVID-19 pandemic, that is raising the demand for online collaboration tools, including online survey software. Besides this, the increasing need for data-driven decision-making among the businesses in the region to help them gain the competitive edge, along with the need amongst businesses to meet the regulatory compliance requirements and quality assurance standards, are some of the additional factors expected to rise the demand for online survey software tools. Our researchers have found that data-driven organizations are likely to acquire customers by more than 20 times than a non-data-driven organization. Also, by using data, businesses have reported thee times enhancement in their decision-making.

As per our analysts at KD Market Insights, the following five players lead the North America online survey software market growth:

• Qualtrics
• SurveyMonkey
• QuestionPro
• SoGoSurvey
• SurveyGizmo

Which Key Players Top the Global online survey software Market Share?

As per our analysts at KD Market Insights, the competitive landscape of global online survey software market facilitates our readers in identifying their closest competitors. The manufacturers who are associated with online survey software market are raising their focus on expanding their presence, as well as their market share. The market has also been witnessing an upward movement in the number of collaborations between research institutions and key players, aimed at introducing advanced technologies and innovation of new products. Here is a list of the key players who top the global online survey software market share:

• Google LLC
• Qualtrics
• Zoho Corporation Pvt. Ltd.
• SVMK Inc. (SurveyMonkey)
• Confirmit AS
• Automattic (CrowdSignal)
• QuestionPro
• Typeform S.L.
• Formstack LLC
• SurveySparrow Inc.
• Alchemer (SurveyGizmo)
• Rybbon Inc.
• Qualaroo Inc.

• Questionnaire
• Voxco Insights Platform
• Snap Surveys Ltd.

What are the Recent Developments Observed in the online survey software Market?

Over the years, the experts at KD Market Insights have been observing the recent developments associated with global online survey software market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

For instance, Qualtrics shared that it has strategically integrated with Microsoft Teams to enable seamless distribution of survey forms, feedback collection and analysis of data directly from the interface of the popular collaboration platform.

Further, SurveyMonkey stated that it has introduced suite of new AI-powered survey analysis tools designed to help users derive actionable insights from survey data more efficiently.