Online On-demand Home Services Market By Service Type (Home Care & Design, Repair & Maintenance, Health, Wellness, & Beauty, Other Segments); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032

Online On-demand Home Services Market Overview

The global Online on-demand home services market size was valued at around USD 3.8 billion in 2022 and is projected to grow at a compound annual rate of growth (CAGR) of around 8.3% from 2022 to 2032.The market size is projected to succeed in USD 8.5 billion by 2032.

Changing lifestyle in all the households globally demands ongoing servicing of houses across all regions of the world. The home services include those businesses which provide work and assistance on homes. The services they offer are widespread, including landscaping, moving & storage services, flooring, medication, concrete, laundry, errands, cleaning, maintenance and medical care services, cooking, and plumbing. Demand for these services is in continuous demand because it offers saving time. With the growth in Internet penetration worldwide, all the consumers can inquire and check about the service specifications and buy or register for the needed services online. The growth of the internet worldwide also helps the service providing vendors to spread their business online.

The residential cleaning services and the plumbing and cleaning also include window cleaners, carpet cleaners, and a wide variety of other home care & cleaning services that are required rarely and not as often as personal care. The adoption of online or e-commerce based cleaning and home care services is been high and growing in many mature regions such as the U.S., Canada, and Germany. Emerging countries such as Brazil, China, and India are also catching up quickly in this market.

The major advantage of the online on demand home service facility is that the customers can get service on demand at their doorstep without needing to do any hard work. With the increase in the dual parent working families and fast lifestyle, parents do not get enough time to clean the house or do not clean it as they have less time. At such instances, families’ demands the online home cleaning services that can come and clean their house easily and in very less time. Families want to spend their time with their loved ones and do not want to waste their time in cleaning or plumbing their house, hence the demand is continuously growing.

Another key factor driving the growth of the online on-demand home services market is the rise in internet websites and m-commerce platforms. The online internet based platforms provide very easy accessibility through smartphones and their websites. Consumers can see the detailed catalog of their services online without needing to visit the cleaning service provide physically. Moreover, it also provides an ease of access and convenience for their customers.

In emerging markets such as India, China, and Brazil high cost of the service through online platforms restrain the market's growth for some extent in the future. Majority of the households in these region belong to middle income group category and hence they cannot afford such services on frequent basis. 

With the occurrence of COVID-19 pandemic in 2019, the market is expected to experience negative impact in 2020 & 2021. With families being extra cautious about the new people around them and social distancing norms, consumers are not registering for online services much often. Social distancing norms are being strictly followed in many countries and developed regions in the world and hence it is expected to pose a threat to the growth of the online on-demand online home services market in these 2 years. Vendors and the service providers are concerned about providing hygiene and safe servicing hence they are also taking proper measures regarding the COVID-19 norms and the service personals are also trained to take extra care while visiting the clients' households.

Online On-demand Home Services Market Segmentation

The on demand online home services market is segmentation based on service type, duration, and region. By service type, it is divided into home care & design, repair & maintenance, health, wellness, & beauty, other segments. It has been analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa based on geography.

By Service Type

• Home Care & Design
• Repair & Maintenance
• Health, Wellness, & Beauty
• Other Segments

By Region

• North America (The U.S. and Canada)
• Europe (U.K., Germany, France, Italy, Spain, Russia, Poland, Turkey, Switzerland, and Rest of Europe)
• Asia Pacific (Japan, China, India, Australia, South Korea, Vietnam, Philippines, Malaysia, Indonesia, Thailand, and Rest of Asia Pacific)
• Latin America (Brazil, Mexico, Columbia, Argentina, Chile, and Rest of Latin America)
• Middle East & Africa (South Africa, Saudi Arabia, UAE, Oman, Egypt, and Rest of Middle East & Africa)

Online On-demand Home Services Market Competitive Landscape

Prominent players profiled in the report include ABM Industries Inc., Anago Cleaning Systems, Aramark corporation, Chemdry, Cleannet, Jani-king inc, Pritchard industries inc, Sodexo, Stanley Steemer International, Inc., and The Servicemaster Company, LLC.

Research Methodology

Market Definition and List of Abbreviations
1. Executive Summary
2. Growth Drivers & Issues in Global Online On-demand Home Services Market
3. Global Online On-demand Home Services Market Trends
4. Opportunities in Global Online On-demand Home Services Market
5. Recent Industry Activities, 2019
6. Porter's Five Forces Analysis
7. Market Value Chain and Supply Chain Analysis
8. Global Online On-demand Home Services Market Size (USD Million), Growth Analysis and Forecast, (2019-2025)

9. Global Online On-demand Home Services Market Segmentation Analysis, By Type
9.1. Introduction
9.2. Market Attractiveness, By Type
9.3. BPS Analysis, By Type
9.4. Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
9.5. Non-Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025

10. Global Online On-demand Home Services Market Segmentation Analysis, By Services
10.1. Introduction
10.2. Market Attractiveness, By Services
10.3. BPS Analysis, By Services
10.4. Food Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.5. Retail Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.6. Beauty Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.7. Pest Control Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.8. Painting Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.9. Medical Services Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.10. Maintenance Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
10.11. Others Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025

11. Geographical Analysis
11.1. Introduction
11.2. North America Market Size (USD Million), 2019-2025
11.2.1. By Type
11.2.1.1. Introduction
11.2.1.2. Market Attractiveness, By Type
11.2.1.3. BPS Analysis, By Type
11.2.1.4. Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.1.5. Non-Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2. By Services
11.2.2.1. Introduction
11.2.2.2. Market Attractiveness, By Services
11.2.2.3. BPS Analysis, By Services
11.2.2.4. Food Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.5. Retail Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.6. Beauty Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.7. Pest Control Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.8. Painting Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.9. Medical Services Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.10. Maintenance Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.2.11. Others Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.2.3. By Country
11.2.3.1. Market Attractiveness, By End-user
11.2.3.2. BPS Analysis, By End-User
11.2.3.3. U.S. Market Size (USD Million), 2019-2025
11.2.3.4. Canada Market Size (USD Million), 2019-2025

11.3. Europe Market Size (USD Million), 2019-2025
11.3.1. By Type
11.3.1.1. Introduction
11.3.1.2. Market Attractiveness, By Type
11.3.1.3. BPS Analysis, By Type
11.3.1.4. Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.1.5. Non-Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2. By Services
11.3.2.1. Introduction
11.3.2.2. Market Attractiveness, By Services
11.3.2.3. BPS Analysis, By Services
11.3.2.4. Food Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.5. Retail Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.6. Beauty Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.7. Pest Control Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.8. Painting Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.9. Medical Services Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.10. Maintenance Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.2.11. Others Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.3.3. By Country
11.3.3.1. Market Attractiveness, By Country
11.3.3.2. BPS Analysis, By Country
11.3.3.3. Germany Market Size (USD Million), 2019-2025
11.3.3.4. United Kingdom Market Size (USD Million), 2019-2025
11.3.3.5. France Market Size (USD Million), 2019-2025
11.3.3.6. Italy Market Size (USD Million), 2019-2025
11.3.3.7. Spain Market Size (USD Million), 2019-2025
11.3.3.8. Russia Market Size (USD Million), 2019-2025
11.3.3.9. Rest of Europe Market Size (USD Million), 2019-2025

11.4. Asia Pacific Market Size (USD Million), 2019-2025
11.4.1. By Type
11.4.1.1. Introduction
11.4.1.2. Market Attractiveness, By Type
11.4.1.3. BPS Analysis, By Type
11.4.1.4. Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.1.5. Non-Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2. By Services
11.4.2.1. Introduction
11.4.2.2. Market Attractiveness, By Services
11.4.2.3. BPS Analysis, By Services
11.4.2.4. Food Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.5. Retail Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.6. Beauty Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.7. Pest Control Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.8. Painting Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.9. Medical Services Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.10. Maintenance Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.2.11. Others Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.4.3. By Country
11.4.3.1. Market Attractiveness, By Country
11.4.3.2. BPS Analysis, By Country
11.4.3.3. China Market Size (USD Million), 2019-2025
11.4.3.4. India Market Size (USD Million), 2019-2025
11.4.3.5. Japan Market Size (USD Million), 2019-2025
11.4.3.6. South Korea Market Size (USD Million), 2019-2025
11.4.3.7. Indonesia Market Size (USD Million), 2019-2025
11.4.3.8. Taiwan Market Size (USD Million), 2019-2025
11.4.3.9. Australia Market Size (USD Million), 2019-2025
11.4.3.10. New Zealand Market Size (USD Million), 2019-2025
11.4.3.11. Rest of Asia Pacific Market Size (USD Million), 2019-2025

11.5. Latin America Market Size (USD Million), 2019-2025
11.5.1. By Type
11.5.1.1. Introduction
11.5.1.2. Market Attractiveness, By Type
11.5.1.3. BPS Analysis, By Type
11.5.1.4. Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.1.5. Non-Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2. By Services
11.5.2.1. Introduction
11.5.2.2. Market Attractiveness, By Services
11.5.2.3. BPS Analysis, By Services
11.5.2.4. Food Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.5. Retail Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.6. Beauty Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.7. Pest Control Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.8. Painting Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.9. Medical Services Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.10. Maintenance Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.2.11. Others Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.5.3. By Country
11.5.3.1. Market Attractiveness, By Country
11.5.3.2. BPS Analysis, By Country
11.5.3.3. Brazil Market Size (USD Million), 2019-2025
11.5.3.4. Mexico Market Size (USD Million), 2019-2025
11.5.3.5. Rest of Latin America Market Size (USD Million), 2019-2025

11.6. Middle East & Africa Market Size (USD Million), 2019-2025
11.6.1. By Type
11.6.1.1. Introduction
11.6.1.2. Market Attractiveness, By Type
11.6.1.3. BPS Analysis, By Type
11.6.1.4. Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.1.5. Non-Cellular Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2. By Services
11.6.2.1. Introduction
11.6.2.2. Market Attractiveness, By Services
11.6.2.3. BPS Analysis, By Services
11.6.2.4. Food Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.5. Retail Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.6. Beauty Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.7. Pest Control Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.8. Painting Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.9. Medical Services Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.10. Maintenance Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.2.11. Others Online On-demand Home Services Market Size & Forecast (USD Million), 2019-2025
11.6.3. By Country
11.6.3.1. Market Attractiveness, By Country
11.6.3.2. BPS Analysis, By Country
11.6.3.3. GCC Market Size (USD Million), 2019-2025
11.6.3.4. North Africa Market Size (USD Million), 2019-2025
11.6.3.5. South Africa Market Size (USD Million), 2019-2025
11.6.3.6. Rest of Middle East & Africa Market Size (USD Million), 2019-2025

12. Competitive Landscape
12.1. Market Share of Key Players
12.2. Market Positioning of Major Players in Global Online On-demand Home Services Market
12.3. Company Profiles
12.3.1. Lula
12.3.2. Handy
12.3.3. Hello Alfred
12.3.4. Helpling
12.3.5. YourMechanic
12.3.6. Zaarly
12.3.7. Fantastic Services
12.3.8. Jiffy
12.3.9. Serviz
12.3.10. Housejoy
12.3.11. Other Major & Niche Key Players