Japan Kombucha Market Trend, Opportunity, and Forecast Analysis, 2024-2032

Japan Kombucha Market Highlights

The Japan kombucha market is expected to cross a market size of USD 170.3 billion by the end of 2032. The market size was valued at USD 33.5 billion in 2023 and is expected to expand at a CAGR of 18.3% between 2024-2032.

• Over the mid-term, the increasing preference for functional beverages is the primary factor anticipated to drive the Japan kombucha market.
• The reluctance for developing taste for kombucha is a major factor to challenge the market growth.

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Japan Kombucha Market Outlook

A fermented tea beverage that is known for its health benefits and unique taste is known as kombucha. This beverage is made by fermenting sweetened tea with a culture of bacteria and yeast, also known as ‘symbiotic culture of bacteria and yeast’ (SCOBY).

According to our experts at KD Market Insights, one of the primary growth factors anticipated to drive the growth of the Japan kombucha market is the increasing preference for functional beverages among consumers. The demand for fortified and functional beverages in Japan is increasing rapidly. Our researchers have found that in the year 2021, the revenue generated from the retail sales of these beverages were close to USD 8 million, while the health and wellness (HW) food and beverage sector in the nation reached a retail sales value of USD 55.1 billion in the same year, according to a statistics shared by the Canadian Government. With the growing preference among consumers for natural and functional beverages that offer health benefits, the demand for kombucha is expected to increase, especially among the health-conscious consumers, which in turn, is projected to drive the market growth in the coming years. Ito En, Suntory, and Yamazaki are some of the significant parties in the market for kombucha in Japan.

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Japan Kombucha Market Drivers – Analyst’s Observation

According to the analysts at KD Market Insights, some key growth drivers for the Japan kombucha market are:

• Increasing Focus on Gut Health Among Japanese Aged Population: Japan is known for having the world’s largest geriatric population. According to the World Bank, the country had 37,443,104 number of people aged 65 and above in the year 2022. The population is prone to several types of gastrointestinal diseases, which is raising the focus of the population on improving their gut health. According to the International Agency for Research on Cancer (IARC) of the World Health Organization (WHO), 126724 people in Japan had stomach cancer in the year 2022, of which, 108881 people suffering from the disease were above 65 years of age. Interestingly, people below the age of 65 are also being witnessed of suffering from gastrointestinal diseases. In a statistical report published in the National Library of Medicine of the U.S. National Institute of Health (NIH), the total number of deaths as a result of gastrointestinal diseases was 144.7 (per 10,000) in 1990 and this is expected to reach 262.7 by 2035. With such growing incidences of gastrointestinal diseases, the preference for functional beverages that has probiotic properties and possesses potential health benefits for the gut, such as kombucha, is expected to grow, in turn, contributing to the market growth.
• Rising Awareness for the Availability of Kombucha: The manufacturers of kombucha in Japan are increasingly focusing on enhancing their product reach by ensuring to make their products available through various retail distribution channels, such as supermarkets, convenience stores, health food stores, and online platforms. These manufacturers are also adding in efforts by means of increased visibility of products through advertisements and other marketing activities that help them to reach new customers. Additionally, kombucha manufacturers are also trying out different flavor combinations and are working on innovating kombucha-based cocktails and ready-to-drink (RTD) kombucha beverages that can help them to reach out to a broader consumer base.

Which Probable Factors Could Hamper the Growing Japan Kombucha Market Trend?

As per our KD Market Insights analysis, some of the challenges expected to limit the market growth of Japan kombucha are:

• Reluctance in Developing Taste for Kombucha: The taste of kombucha mismatches with the traditional and cultural taste preferences of the Japanese population. This difference in tastes is therefore expected to restrict the widespread adoption of the beverage among the users in Japan.
• Increasing Competition from Traditional Beverages: Japan is known to have a rich and diverse beverage culture. The nation is known for its well-established beverages, such as green tea, barley tea, and fruit juices among others. These beverages create intense competition for kombucha, which is expected to restrict the market growth.

How is the Japan kombucha Market Segmented?

Our experts at KD Market Insights have segmented the Japan kombucha market research report as:

Which Key Players Top the Japan Kombucha Market Share?

As per our analysts at KD Market Insights, the competitive landscape of Japan kombucha market facilitates our readers in identifying their closest competitors. The manufacturers who are associated with Japan kombucha market are raising their focus on expanding their presence, as well as their market share. The market has also been witnessing an upward movement in the number of collaborations between research institutions and key players, aimed at introducing advanced technologies and innovation of new products. Here is a list of the key players who top the Japan kombucha market share:

• Ito En
• Suntory
• Yamazaki
•  Gota Gofuku
• Kombucha Wonder
• Happy Kombucha
• Yogi Kombucha
• Galleria Kombucha
• Kombucha Life Japan
• Zenkuro
• keVita
• Health-Ade Kombucha

What are the Recent Developments Observed in the Japan Kombucha Market?

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Japan kombucha market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

For instance, Nessalla Kombucha stated that its plan for strategic expansion to capitalize on the growing demand for the beverage in the nation.

Further, Buchi Kombucha shared that it has launched a range of new products of kombucha in the Japanese market.