Japan Hair Care Market

Japan Hair Care Market Highlights

The Japan Hair Care Market is expected to cross a value of USD 9.8 billion by the end of 2033. The market was valued at USD 3.9 billion in 2024 and is expected to expand at a CAGR of 3.9% between 2024-2033.

• Over the mid-term, the growing focus on wellbeing & personal care is the primary factor anticipated to drive the Japan Hair Care Market.
• The increased innovation in hair care products is a major factor to challenge the market growth.

Japan Hair Care Market Care Market Outlook

According to our experts at KD Market Insights, hair care, an overall term for cosmetology and hygiene, involves the hair growing from the scalp through the products and practices used to upkeep the appearance, vitality and appearance of the scalp & hair. The increasing focus of the Japanese population on well-being and personal care is a significant growth driver in the Japanese hair care market. The region is identified for its inclination towards wellness, from fresh unprocessed food to nature-based travel, performed with appreciation & wellness. In personal care, regular hair care with protectants results in healthy hair and aids in maintaining its strength and shine. Minimalism and Zen are a significant part of Japanese life, and they include these faiths in every segment of their lives, including beauty. Japanese haircare is regarded as a leader in the Asian market, generating natural, gentle & organic products designed particularly for Asian hair. Shiseido Company Limited, Kao Corporation, and Lion Corporation are some of the significant players in the Japanese hair market.

Japan Hair Care Market Drivers – Analyst’s Observation

According to the analysts at KD Market Insights, some key growth drivers for the Japan Hair Care Market Care Market are:

Increased innovation in hair care products: Increasing innovation is one of the growth drivers of the Japanese hair care market. Japan has made significant innovations in the haircare for decades. It has taken the social media by storm as creditable solution to every hair concern, sticking to its functional, simple and holistic philosophy. One such innovation is the argon and keratin infused treatment and shampoo set for medium thick hair, which is subjected dryness and frizz. Similarly, the insane viral mask, having exceptional jelly type texture, has brought Japanese hair care to eminence. Other products such as Kaminomoto Trigger Hair Growth is one such lone product in Japanese hair care market that is expected to trigger hair growth. Such innovations in the Japanese hair care market is expected to trigger its growth.

Increasing problems among individuals regarding the harmful impacts of pollution: It is possible to avoid hair loss by upkeeping a balanced diet rich in iron, proteins and vitamins. Hair care routine includes scalp message with almond or hair oil that helps with thinning and excessive hair. Hair fall is a distressing issue and losing it feels like losing self, leading to depression & other mental health issues. Japan is believed to have the highest rate of alopecia and around 9.8% women go through hair thinning issues. The country is registered to have the greatest determinant for hair loss due to genetics and has huge clusters of such specific hair loss genes. Increasing pollution is another reason for increasing hair loss problem because it directly impacts hair loss and growth. Air pollution is considered as 8th principal threat factor and as of 2019 the death rate due to air pollution has increased vehemently.

Which Probable Factors Could Hamper the Growing Japan Hair Care Market Trend?

As per our KD Market Insights analysis, some of the challenges expected to limit the market growth of Japan Hair Care Market Market are:

Increased competition: One of the most prominent challenges impacting the sustainability and growth of the industry is high level competition. The worldwide and local brands are constantly innovating new products, customers have varied choices. This saturation is responsible for brand saturation leading to brand confusion and companies find it difficult to dwell in the evolving Japanese hair care market.

Ageing population: The aged population have different hair care needs and catering to these customized demands needs particular marketing growth and product development. Further, the ageing population, the ageing population are reserved when it comes to spending for their hair care needs, eventually challenging the growth of Japanese hair care market.

How is the Japan Hair Care Market Segmented?

Our experts at KD Market Insights have segmented the Japan Hair Care Market as:

Which Key Players Top the Japan Hair Care Market Share?

As per our analysts at KD Market Insights, the Japanese hair care market consists of both international and domestic companies and is determined by strong competition. The niche and international players present a broad variety of efficient hair care products and shampoos.

Here is a list of the key players who top the Japan Hair Care Market share:

• Shiseido Company Limited
• Kao Corporation
• Lion Corporation
• Hoyu Co., Ltd.
• Milbon Co., Ltd.
• L’Oréal Japan
• P&G Japan
• Unilever Japan
• Kosé Corporation
• Mandom Corporation

What are the Recent Developments Observed in the Japan Hair Care Market Care Market?

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Japan Hair Care Market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

For instance, Organizations such as Henkel has implemented J-beauty innovation and has launched a J Beauty innovation Centre in Tokyo. The newly launched centre will amalgamate the expertise of Shiseido and Schwarzkopf professional in case of hair colour innovation along with premium scalp and hair care.

Further, organizations such as Kao have carried on with “essential research” to ascertain the requirements for supple hair. It is specifically respected among the Japanese women and with this research the company has successfully been able to produce new hair beautifying technology.