Japan Adult Diaper Market Trend, Opportunity, and Forecast Analysis, 2024-2032

Japan Adult Diaper Market Highlights

The Japan adult diaper market is expected to cross a value of USD 5.1 billion by the end of 2032. The market was valued at USD 2.9 billion in 2023 and is expected to expand at a CAGR of 8.1% between 2024-2032.

• Over the mid-term, the increasing geriatric population is the primary factor anticipated to drive the Japan adult diaper market.
• The high cost of adult diapers is a major factor to challenge the market growth.

Japan Adult Diaper Market Outlook

Adult diapers are disposable or reusable absorbent undergarments that is designed to manage urinary or fecal incontinence in adults. These diapers are similar in design and function to those available for babies, but are available in a bigger size to meet the needs of the adult users.

According to our experts at KD Market Insights, one of the primary growth factors associated with the growth of the Japan adult diaper market is the increasing geriatric population in the nation. Our researchers have found that Japan had the one of the world’s largest share of aged population. In the year 2022, the nation had almost 30% of its population aged 65 years and older, and by 2070, this is expected to reach close to 40%. As these population continues to age, the need for adult diapers is also expected to increase, which in turn, is poised to contribute to the market growth. Unicharm Corporation, Livedo CORPORATION, and Japan Trust Co., Ltd. are some of the significant parties in the market for Japan adult diaper.

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Japan Adult Diaper Market Drivers – Analyst’s Observation

According to the analysts at KD Market Insights, some key growth drivers for the Japan adult diaper market are:

• Growing Awareness for the Availability of Adult Diapers: The prevalence of urinary and fecal incontinence in Japan is growing steadily. Our researchers have found that patients whose age are below 70 years, had a prevalence of urinary incontinence of near to 60%. Moreover, those patients whose age ranged between 70 and 79 years, 80 and 89 years, and more than 90 years, had a prevalence of close to 68%, 80%, and 83% respectively. This increasing prevalence of incontinence in the nation and the rapid acceptance of this issue among the adult population, has contributed to the destigmatization of the use of adult diapers. The government, along with the private sectors, are also creating massive awareness programs regarding incontinence and re also encouraging open discussions about bladder and bowel health, and how adult diapers can be of help for such a situation. Such heightened awareness for the availability of adult diapers is therefore expected to drive the market growth in Japan.
• Surge in Healthcare Expenditure: Japan has always been known to be at the forefront when it came to taking utmost care of its citizens. The nation spent USD 5251 per capita on health, according to the statistics by the Organization for Economic Co-operation and Development (OECD), while the out-of-pocket spending for health stood at 12% of the health expenditure. Hence, the supportive government initiatives and healthcare policies that support elderly care and provide subsidies for medical supplies, is therefore expected to drive the demand for adult diapers, and in turn, contribute to the market growth during the forecast period.

Which Probable Factors Could Hamper the Growing Japan Adult Diaper Market Trend?

As per our KD Market Insights analysis, some of the challenges expected to limit the market growth of Japan adult diaper are:

• Strong Cultural Reluctance to Acknowledge Issues of Incontinence: Despite the Japan government’s effort to raise awareness and destigmatize incontinence, there remains a cultural reluctance to acknowledge the issues associated with the health disorder. This reluctance also restricts the use of adult diapers, which is expected to directly throw negative impact on the market growth of adult diapers.
• High Cost of Adult Diapers: The high cost of disposable adult diapers and the concern for affordability of these products, especially among the individuals with limited financial resources or those who have to use the product for a longer tenure, is projected to limit the market growth.

How is the Japan adult diaper Market Segmented?

Our experts at KD Market Insights have segmented the Japan adult diaper market as:

Which Key Players Top the Japan Adult Diaper Market Share?

As per our analysts at KD Market Insights, the competitive landscape of Japan adult diaper market facilitates our readers in identifying their closest competitors. The manufacturers who are associated with Japan adult diaper market are raising their focus on expanding their presence, as well as their market share. The market has also been witnessing an upward movement in the number of collaborations between research institutions and key players, aimed at introducing advanced technologies and innovation of new products. Here is a list of the key players who top the Japan adult diaper market share:

• Unicharm Corporation
• Livedo CORPORATION
• Japan Trust Co., Ltd.
• NIPPON PAPER INDUSTRIES CO., LTD.
• Wellspect HealthCare
• PAUL HARTMANN AG

• Daio Paper Corporation
• Kao Corporation
• Oji Holdings Corporation
• Elleair Corporation
• GOO.N
• MamyPoko
• ONTEX Japan K.K.

What are the Recent Developments Observed in the Japan Adult Diaper Market?

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Japan adult diaper market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

For instance, Kao Corporation stated that it has partnered with Kyoto University to begin the application process for the Used Reusable Diaper Carbonization Recycle System.

Further, Oji Holdings stated that it would redirect its efforts towards increasing its production of adult diapers.