Enterprise Mobility Management Market : Global Insights, Trends, Growth & Forecast Analysis 2022-2032

Enterprise Mobility Management Market Definition and Overview

Enterprise Mobility Management is a collection of technologies, processes, and people working to manage a wider range of wireless networks, mobile devices and related services in order to explore mobile computing opportunities within different enterprises. To enhance employee satisfaction and productivity, EMM helps companies to securely manage any mobile device. Mobile application management (MAM), Mobile Device Management (MDM), Mobile Content Management (MCM) and Bring Your Own Device (BYOD) capabilities are included in EMM solutions. Mobility isn't a luxury anymore, but an essential tool for optimising the workplace. As staff across the various industrial verticals expect to work from home and need to travel frequently for business tours, EMM is very essential. Solutions for enterprise mobility management are increasingly being adopted as it allows organisations to allow their employees to work using any device from anywhere.

Enterprise Mobility Management Insights

Due to some of the major enterprise trends, such as bring-your-own-device (BYOD) policies, in which companies allow employees to use their devices for enterprise-related work, EMM solutions are gaining prominence. Mobile devices are almost omnipresent in consumer use and display similar business trends. Therefore, the deployment of appropriate controls in companies is expected to take advantage of the opportunities offered by mobility, while ensuring that sensitive data and devices are protected. In addition, the growth of mobile devices as the preferred internet access medium, enterprise data, and various other information drives the penetration of mobile devices across the enterprise space, further driving demand for solutions for enterprise mobility management. Moreover, the growth in smartphones worldwide and the penetration of internet connectivity into these devices are expected to propel the BYOD trend among businesses.

Multiple applications are shifting to the cloud and ease of access via mobile equipment, coupled with an increasing number of mobile devices as the preferred medium for accessing the internet, and various other information around the world, are key factors expected to drive growth in the global enterprise mobility management market. In addition , the increasing adoption of a secure IT infrastructure to support mobile workers, coupled with a growing trend in technology consumption, are some other factors that are expected to drive the growth of the global market for enterprise mobility management. In addition, the increasing number of social media business applications and the increasing number of mobile applications are some other factors that are expected to drive target market growth over the forecast period.

However, its high deployment and security costs are the main factors that restrict the enterprise mobility management market. Moreover, increasing focus on developing the solution with the help of technological advancement using artificial intelligence, IoT, machine learning, etc. to manage mobile-based solutions in various vertical industries such as healthcare, automotive, BFSI, etc. has created enormous opportunities during the forecast period to fuel the global market for enterprise mobility management.

Enterprise Mobility Management Market Drivers

There are several drivers that are contributing to the growth of the enterprise mobility management (EMM) market, including:

1. BYOD (Bring Your Own Device) trend: The trend of employees using their personal devices for work-related tasks has increased the demand for EMM solutions. Organizations need to ensure that sensitive data is protected and that devices are secure while also allowing employees to be productive.
2. Increased adoption of cloud technology: The growing popularity of cloud-based services has created a need for EMM solutions that can manage cloud-based mobile applications and services.
3. Growing need for mobile security: With the increasing use of mobile devices for work purposes, organizations are becoming more aware of the need for security solutions that can protect their data and networks from threats.
4. Increased focus on productivity: As businesses become more reliant on mobile devices, there is a growing need for EMM solutions that can help organizations manage and optimize their mobile workforces.
5. Government regulations: Government regulations, such as the General Data Protection Regulation (GDPR), are driving organizations to implement EMM solutions to ensure they are compliant with data privacy regulations.
6. Growing number of IoT devices: The increasing number of Internet of Things (IoT) devices being used in the workplace is creating a need for EMM solutions that can manage and secure these devices.

These drivers are contributing to the growing demand for EMM solutions and the expansion of the EMM market.

Enterprise Mobility Management Market Challenges

Along with the drivers of growth, there are also several challenges that the enterprise mobility management (EMM) market is facing, including:

1. Integration with existing systems: EMM solutions often need to be integrated with existing IT systems, which can be a complex and time-consuming process. This can be a challenge for organizations that have limited IT resources.
2. Cost of implementation and maintenance: EMM solutions can be expensive to implement and maintain, especially for smaller organizations.
3. Balancing security and usability: EMM solutions must balance security and usability to ensure that they are effective and also user-friendly. If a solution is too secure, it may not be practical for employees to use, while if it is too loose, it may not be secure enough.
4. Keeping up with rapidly changing technology: The technology used in mobile devices is constantly changing, which can make it difficult for EMM solutions to keep up. This can lead to compatibility issues and the need for frequent updates.
5. Employee resistance to using EMM solutions: Employees may be resistant to using EMM solutions if they feel that their privacy is being invaded or if the solutions are too difficult to use.
6. Lack of standardization: There is currently a lack of standardization in the EMM market, which can make it difficult for organizations to choose the right solution for their needs.

These challenges can make it difficult for organizations to implement EMM solutions effectively and can limit the growth of the EMM market.

Enterprise Mobility Management Market Geographical Analysis

The share of the global enterprise mobility management market in terms of value in North America and Western Europe is relatively high, because of the early adoption of perimeters defined by software and the fast rate of technological advancement in the region. With the exception of Japan, the Asia-Pacific region also accounts for a significant share of the global enterprise mobility management market with a substantial growth rate, owing to the high demand by large companies for enterprise mobility services. Eastern Europe and Japan also account for a significant share of the global market for enterprise mobility management in terms of value. Developing economies such as Africa and Latin America in the Middle East have experienced significant growth in the global market for enterprise mobility. Overall, the outlook for the worldwide enterprise mobility market will grow positively over the forecast period.

Enterprise Mobility Management Market Segmentation

By Operating System
• iOS and Mac OS
• Android
• Blackberry
• Windows
• Others

By Component
• Solutions
• Services

By Device
• Tablet
• Laptop
• Smartphone

By Vertical
• BFSI
• Healthcare
• Government and Defense
• Retail and Consumer Goods
• Telecom and IT
• Education
• Travel and Transportation
• Manufacturing
• Others

By Organization Size
• Large Enterprises
• Small and Medium Businesses

By Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa

Enterprise Mobility Management Market Key Players

The report profiles various major market players such as

• Symantec Corporation
• Microsoft Corporation
• IBM
• Mobile Iron
• Citrix Systems Inc.
• Amtel Inc.
• SAP SE
• VMware Inc. (AirWatch)
• Good Technology
• SOTI
• HyperOffice
• Other Major & Niche Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities). The study also provides company’s positioning and market share of the overall market.

Timeline Considered for Analysis:
- 2021: Base Year
- 2032: Estimated Year
- 2022 to 2032: Forecast Period

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:
Industry report analyses the global enterprise mobility management market by the following segments:
- Component
- Device Type
- Industry Vertical

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Enterprise Mobility Management Industry Report

• What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
• Which region would have high demand for product in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are various long-term and short-term strategies adopted by the market players?