Energy Drinks Market Survey Report – Recent Trends, Growth Opportunities, and Market Size and Share Global Forecast Analysis – 2024 - 2032

Energy Drinks Market Size Survey Report – In a Glance

As per the survey report on global energy drinks market, the market is projected to foresee a CAGR of 8.7% between 2024-2032, and further generate a market size of USD 127.25 billion by the end of 2032. In the year 2023, the market size was valued at USD 68.69 billion.

• The global energy drinks market is projected to grow on account of the growing need among individuals to improve physical and cognitive performance.
• In Japan, the energy drinks market growth can be attributed to the increasing adoption of Western lifestyles.
• KDMI analyst’s growth analysis foresees increased scrutiny regarding the health effects of energy drinks to challenge the market growth.
• The North America energy drinks market is projected to dominate the global market.

Energy Drinks Market Analysis

The beverage that contains ingredients such as caffeine, vitamins, amino acids, and herbal extracts to temporarily boost the energy, alertness, and mental focus of its users, is known as an energy drink. These beverages are often marketed as a solution to combat fatigue and increase endurance, as well as performance during physical or mental exertion.

According to our experts at KD Market Insights, one of the major factors anticipated to drive the growth of the energy drinks market is the growing need among individuals to improve physical and cognitive performance. Energy drinks are known to potentially boost the energy in individuals, thereby enhancing their physical and cognitive performances. These drinks improve reaction time, accuracy and working memory performance, and further attenuate mental fatigue. Our researchers have found that caffeine-containing energy drinks increase subjective alertness and improve performance on attention and memory tasks. Also, these drinks have positive impact on mood and performance. Monster Beverage Corp., Kraft Foods Inc., and The Gatorade Company, Inc. are some of the significant parties in the global market for energy drinks.

Analyst’s Observation on Japan Energy Drinks Market Survey

In Japan, the market growth can be attributed to the increasing adoption of Western lifestyles and work habits, which promotes the demand for energy-boosting products to combat long working hours, study sessions, and social activities. Additionally, the growing awareness for healthier and functional beverages in the nation to which the energy drink manufacturers are responding by coming up with innovative products that contain lower sugar content and other functional additives, is also poised to create several opportunities for market growth in the coming years. Red Bull Japan Ltd., Otsuka Pharmaceutical Co., Ltd., and Suntory Holdings Limited are some of the significant parties in the market for energy drinks in Japan.

Energy Drinks Market Growth Drivers and Challenges

Expanding Availability of Sugar-Free and Calorie-Free Energy Drinks:

Energy drink manufacturers around the globe are nowadays aggressively marketing these drinks as functional beverages that focuses on uplifting energy and alertness of the consumer. Brands are also working on developing sugar-free and calorie-free energy drinks that also acts as healthier beverage options among consumers who are obese, as well as among the athletes. These variants are also highly preferred by individuals who are lactose intolerant. Besides this, owing to the changing preferences for beverages among consumers, energy drink manufacturers are also coming up with different flavor drinks, which has also bolstered the demand for these products.

Increased Scrutiny Regarding the Health Effects of Energy Drinks:

Due to the presence of high caffeine content in energy drinks, and as several research finds the potential adverse reactions of these ingredients upon its consumption, the regulatory bodies often undergoes rigorous scrutiny to check the health effects of these drinks. Such a factor is therefore expected to hinder the market growth in the coming years.

Energy Drinks Market Segmentation

Our experts at KD Market Insights have segmented the global Energy Drinks market research report as:

Energy Drinks Market Regional Synopsis

The North America Energy Drinks market is majorly driven by the presence of higher young population aged between 18 and 34, who are also the largest consumers of these drinks. Our researchers have observed that energy drinks are quite popular as supplements among teens and young adults and these consumers find consuming energy drinks to contribute to their mental alertness. Additionally, the wide availability of these drinks in the region which are not limited to supermarkets, gas stations, gyms, and other online platforms, coupled with the availability of healthier alternative energy drinks that have natural ingredients, lower sugar content, and functional additives, are also expected to contribute to the market growth in the region.

As per our analysts at KD Market Insights, the following five players lead the North America Energy Drinks market growth:

• Monster Beverage Corporation
• Red Bull North America, Inc.
• Celsius Holdings, Inc.
• Rockstar, Inc.
• Xyience, LLC

Energy Drinks Market Competitive Landscape

Some of the key players who top the global Energy Drinks market share:

• Monster Beverage Corp.
• Kraft Foods Inc.
• The Gatorade Company, Inc.
• PepsiCo Inc.
• Coca-Cola Co.
• Red Bull GmbH
• Nestlé S.A.
• Carlsberg A/S
• NEALKO ORAVAN, spol s.r.o
• Kabisa B.V.
• Suntory Holdings Ltd.
• Asia Brewery Incorporated
• Otsuka Pharmaceutical Co.
• Dali foods group
• LT Group Inc.
• Shenzhen Eastroc Beverage Co. Ltd.

Energy Drinks Market Recent Developments

• Red Bull stated that it has relaunched its energy drinks known as Winter Edition Plum Twist that comes with the smooth taste of plum and cinnamon.
• Rockstar Energy Drink stated that it has launched Rockstar Focus, an energy drink that delivers energy and mental boost to help increase focus.