Consumer Appliance Coatings Market: Global Size, Share, Trends, Growth and Forecast Outlook 2022-2032

Consumer Appliance Coatings Market: Overview and Definition

The global consumer appliance coatings market is expected to grow at a CAGR of more than 5.5% during the forecast period 2022-2032. Consumer appliance coating helps to protect and enhance durability of products. Therefore, many manufacturers are adopting leading edge coating technologies to improve application efficiencies in their products. For example, a US supplier, PPG Industries has acquired proficiency to engineer high performance consumer appliance coatings that increases the user experience and the overall value of the product. In this market, the companies are increasing efforts to enhance the color, durability, design, and functionality of devices.

The consumer appliance coatings market refers to the industry that produces coatings or finishes for household appliances such as refrigerators, dishwashers, ovens, washing machines, and others. These coatings provide both functional and aesthetic benefits, such as protection against corrosion, abrasion, and heat, as well as creating a desired color or texture.

The global consumer appliance coatings market is expected to grow at a steady pace over the next few years. One of the key factors driving growth is the increasing demand for energy-efficient appliances, which require specialized coatings to improve insulation and reduce energy consumption. Additionally, the growing trend towards premiumization and personalization of appliances is also driving the demand for high-quality coatings that provide unique visual effects and textures.

Consumer Appliance Coatings Market: Key Drivers

The consumer appliance coatings market is driven by several factors, including:

Increasing demand for energy-efficient appliances: With a growing focus on environmental sustainability, there is an increasing demand for energy-efficient appliances that can reduce energy consumption and greenhouse gas emissions. Consumer appliance coatings play a vital role in improving the insulation and energy efficiency of appliances, making them more attractive to consumers.

Rising trend towards premiumization and personalization: Consumers are increasingly looking for appliances that not only perform well but also look good. Premiumization and personalization of appliances are two key trends driving demand for high-quality coatings that provide unique visual effects and textures.

Rapidly expanding consumer electronics market: The global consumer electronics market is rapidly expanding, driven by the growing popularity of smart home devices and the increasing adoption of digital technologies. The rising demand for electronics is creating a significant demand for coatings that protect electronic components from damage and wear.

Increased urbanization and lifestyle changes: As more people move into urban areas and live in smaller apartments, the demand for compact and efficient appliances is growing. These appliances require specialized coatings that are resistant to abrasion, corrosion, and wear.

Technological advancements in coatings: The coatings industry is constantly evolving, with new technologies and materials being developed to improve the performance and durability of coatings. Advances in nanotechnology, for instance, are enabling the development of coatings with enhanced scratch resistance, corrosion resistance, and self-cleaning properties.

Growing demand from emerging markets: Emerging markets such as China, India, and Brazil are experiencing significant growth in their consumer appliance industries, which is driving the demand for coatings. As more consumers in these markets enter the middle class, they are looking for appliances that are not only functional but also visually appealing.

Technical innovations in the industry are bringing about a major change in the consumer appliance coatings market. In addition to this, increasing customer demand for cutting-edge color styling in consumer appliances is supplementing market growth. Many manufacturers are increasing their revenue streams to increase production for transparent functional coatings, decorative coatings and conductive coatings and inks. The market is expected to grow at rate of 6% in the coming years.

Apart from consumer appliances, companies in the electrical appliances segment are keen to expand their businesses. To expand their product portfolio, manufacturers are developing improved versions of their previous product offerings. Companies in the consumer appliance coatings market are developing sustainable versions of their products by lowering VOC (Volatile Organic Compound) content during production, which controls environmental footprint. But long-term sustainability has become a major concern for stakeholders in the value chain. Apart from this long-term performance of consumer appliances is also important.

Manufacturers are increasing their spending on research to develop specialty electrical appliance coatings that reduce the rate of applied coating failure. Also increased time between repainting has led to cost efficiency for both manufacturers and consumers of these appliances. This is possible because consumer appliance manufacturers are increasing their production capacities for specialty coatings. The specialty coating technology increases the lifetime of the products. To innovate specialty coatings, manufacturers are partnering with ingredient suppliers. For companies in the consumer appliance coating market, plastic coatings are also generating revenue opportunities. Precision Dip Coating, a powder coating supplier in Connecticut, has a very wide product portfolio and bus bar plastic coating to deploy electrical current safety. Damages to the electric circuits can be prevented with the help of ele. It is very important to protect power sources, preventing serious static, fire, and electrocution incidents.

Companies in the consumer appliance coating market are tapping into business potentials in the plastic coatings segment to broaden the revenue streams. It is important to protect electrical devices from liquids, dust, and accidental contact to extend the lifetime of devices. To safeguard electronics from the most demanding environments, protective nano coatings are used. Emerging players in the consumer appliance coatings market are partnering with well-established players to work from design through production to increase the availability of waterproof and water-resistant devices. Moreover, many manufacturers are increasing their research efforts to innovate in plasma-applied nano coatings and hybrid coating solutions.

Many indoor applications are subject to greater scrutiny than the exterior ones, hence, high-quality aesthetics are important, and are often coupled with good formability, for forming into specific parts, and a high degree of scratch resistance. All such properties are available in polyester coatings, which are extensively used in highly decorative applications, such as the front panels of electronic appliances, and functional applications, such as ducting, thereby, propelling the demand epoxy-polyester coatings. 

Consumer Appliance Coatings Market: Challenges

While the consumer appliance coatings market offers significant growth potential, it also faces several challenges, including:

Cost pressure: Consumer appliance manufacturers are under constant pressure to reduce costs to remain competitive. Coatings can be a significant cost component of the appliance manufacturing process, which can make it challenging for coatings manufacturers to remain profitable while still providing high-quality coatings.

Environmental regulations: The coatings industry is subject to numerous environmental regulations, which can add complexity and cost to the manufacturing process. As such, coatings manufacturers need to invest in research and development to develop coatings that meet these regulations without compromising performance.

Technological limitations: While coatings technology is rapidly evolving, there are still technological limitations that can make it difficult to achieve certain performance characteristics. For instance, developing coatings that provide both exceptional scratch resistance and color retention can be challenging.

Competition from alternative materials: Consumer appliance manufacturers are always looking for new materials that can provide better performance and cost-effectiveness. Coatings manufacturers face competition from alternative materials such as powder coatings and anodizing, which can provide similar performance characteristics at a lower cost.

Supply chain disruptions: The global coatings industry relies on a complex supply chain that can be vulnerable to disruptions such as natural disasters, geopolitical events, and supply chain disruptions. These disruptions can impact the availability and cost of raw materials, which can impact the coatings market.

Difficulty in creating unique coatings: The consumer appliance coatings market is highly competitive, with many players vying for market share. It can be challenging for coatings manufacturers to create coatings that provide unique visual effects and textures that can differentiate them from their competitors.

Consumer Appliance Coatings Market: Segmentation

By Resin Type

• Epoxy
• Epoxy PE Hybrid
• Thermoplastic
• Others

By Application

• Refrigerators
• Cooking appliances
• Dishwashers
• Washing machines
• Microwave & Oven
• Others

By Region

• North America (The U.S. and Canada)
• Europe (U.K., Germany, France, Italy, Spain, Russia, Poland, Turkey, Switzerland, and Rest of Europe)
• Asia Pacific (Japan, China, India, Australia, South Korea, Vietnam, Philippines, Malaysia, Indonesia, Thailand, and Rest of Asia Pacific)
• Latin America (Brazil, Mexico, Columbia, Argentina, Chile, and Rest of Latin America)
• Middle East & Africa (South Africa, Saudi Arabia, UAE, Oman, Egypt, and Rest of Middle East & Africa)

Consumer Appliance Coatings Market: Regional Synopsis

The global consumer appliance coatings market is segmented into several regions, each with its unique characteristics and market dynamics. Here's a synopsis of the market's regional outlook:

North America: The North American consumer appliance coatings market is driven by increasing demand for energy-efficient appliances and a growing focus on environmental sustainability. Additionally, the region's significant spending on research and development is driving technological advancements in coatings, making North America an important market for coatings manufacturers.

Europe: The European market for consumer appliance coatings is driven by the region's strict environmental regulations and the growing demand for premium appliances. The market is also characterized by high consumer awareness and preference for energy-efficient products, which is driving demand for high-quality coatings.

Asia-Pacific: The Asia-Pacific region is the largest and fastest-growing market for consumer appliance coatings, driven by the region's rapidly expanding consumer electronics industry and the growing trend towards premiumization and personalization of appliances. Additionally, the region's significant population growth and rising disposable income levels are driving the demand for high-quality appliances with unique visual effects.

Middle East and Africa: The consumer appliance coatings market in the Middle East and Africa is growing steadily, driven by the region's increasing urbanization and rising demand for energy-efficient appliances. The market is also characterized by significant investments in infrastructure and construction, which is driving demand for coatings that protect appliances from harsh environmental conditions.

Latin America: The Latin American consumer appliance coatings market is driven by the region's growing middle class and increasing demand for premium appliances. The market is also characterized by the growing trend towards energy efficiency and sustainability, which is driving demand for coatings that improve insulation and reduce energy consumption.

Consumer Appliance Coatings Market: Key Players

• Henkel AG & Co. KGaA
• Elantas GmbH
• Evonik Industries AG
• Nippon Electric Glass Co., Ltd.
• Erie Powder Coatings
• GMM Development Limited
• Axalta Coating Systems Ltd.
• AGC Chemicals Europe Ltd.
• CEKO Inc.
• Rust-Oleum Corporation
• Daikin Industries, Ltd.
• Koninklijke DSM N.V.

Consumer Appliance Coatings Market: Recent Developments

Recent developments in the consumer appliance coatings market include:

Development of eco-friendly coatings: There is a growing focus on developing eco-friendly coatings that reduce the environmental impact of appliance manufacturing. Manufacturers are investing in research and development to create coatings that are free of harmful chemicals, have a lower carbon footprint, and can be recycled.

Advances in nanotechnology: Nanotechnology is enabling the development of coatings with enhanced performance characteristics, such as scratch resistance, corrosion resistance, and self-cleaning properties. These coatings can improve the durability and longevity of appliances, enhancing their value for consumers.

Use of antimicrobial coatings: With the increasing focus on hygiene and sanitation, manufacturers are developing antimicrobial coatings that can reduce the growth of bacteria and other microorganisms on appliance surfaces. These coatings are particularly relevant in the current pandemic situation, where there is heightened awareness of the importance of cleanliness and hygiene.

Growing use of powder coatings: Powder coatings are becoming increasingly popular in the consumer appliance industry due to their durability, corrosion resistance, and high-quality finish. Additionally, powder coatings have a lower environmental impact than traditional liquid coatings, making them a more sustainable option.

Expansion of product lines: Coatings manufacturers are expanding their product lines to meet the growing demand for premium and personalized appliances. They are creating coatings with unique visual effects, such as metallic finishes and textures, to provide consumers with a wider range of options to choose from.

Use of artificial intelligence (AI): Manufacturers are incorporating AI technology into the coating process to improve efficiency, reduce waste, and enhance product quality. AI algorithms can optimize the coating process, reducing the time and resources required to produce high-quality coatings.